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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Matomo 2026 - In-Depth Web Data Analysis training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Matomo 2026 - In-Depth Web Data Analysis training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Matomo 2026 - In-Depth Web Data Analysis training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Discover the evolutions of Matomo 2026 with quick installation in cloud or self-hosted mode, configure custom trackers for e-commerce and advanced events, integrate Tag Manager for smooth tag management, create your first reports on traffic and conversions through practical exercises on real company cases, produce deliverables like an initial ready-to-use dashboard, while alternating theory and hands-on situations to anchor your professional skills.
Dive into Matomo 2026 dynamic segments to filter specific audiences, analyze user journeys via optimized funnels and intelligent heatmaps, test hypotheses on mobile and desktop behaviors with real-time data, optimize UX with concrete insights from exercises on real e-commerce sites, generate exportable reports for marketing teams, consolidate your skills through practical challenges tailored to your professional context, aiming for immediate mastery of advanced analytical tools.
Master Matomo 2026 APIs to extract and automate data to BI tools like Power BI or Google Data Studio, set up proactive alerts for traffic and conversion anomalies, explore AI predictions to anticipate trends, develop custom Python scripts through hands-on workshops, deploy interactive team-shared dashboards, conclude with a capstone project simulating a company mission, with personalized feedback to certify your new professional analytics skills.
Target audience
Web analysts, digital marketers, SEO managers, and data project managers seeking to advance their skills in professional analytics
Prerequisites
Basic knowledge of web analytics, regular use of Matomo or Google Analytics, notions of HTML and JavaScript
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