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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering the Creation and Management of Online Marketplaces: From Idea to Success training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering the Creation and Management of Online Marketplaces: From Idea to Success training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering the Creation and Management of Online Marketplaces: From Idea to Success training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of marketplaces: definitions, key figures, trends. Typologies (B2C, B2B, C2C, services, products), economic models (commission, subscription, Freemium, etc.), structure and value added. Identification of key success factors.
Market research, targeting sellers and buyers, building the offer, UX/UI design specific to marketplaces. Selection of technical solutions: SaaS platforms (Sharetribe, Mirakl…), custom development or open-source solutions. Key points on security, GDPR, payment flows (escrow, split payment), and contractual and legal aspects.
Strategies for recruiting sellers and buyers, onboarding, community animation. Logistics management (dropshipping, stock management, returns handling). Performance analysis tools, digital marketing, dispute management. Scalability and marketplace evolution. Case studies and development of a personalized action plan.
Target audience
Entrepreneurs, project leaders, e-commerce managers, consultants seeking to launch or optimize a marketplace
Prerequisites
Basic knowledge of e-commerce or website management
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