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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering the Creation of an Effective Communication Plan for the Company training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering the Creation of an Effective Communication Plan for the Company training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering the Creation of an Effective Communication Plan for the Company training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of the different types of communication plans (internal, external, crisis, launch, etc.), roles and benefits in a company, understanding the overall context and SWOT analysis, identification of stakeholders and their expectations, practical case studies.
Definition of SMART objectives, segmentation and prioritization of targets, development of key messages tailored to targets, selection of channels (digital, press, events, etc.), monitoring tools, benchmarks of successful communications, drafting of the action matrix and calendar.
Creation of tailored supports (press release, press kit, social media, etc.), editorial calendar management, budget calculation and management, effectiveness indicators (KPIs), plan steering, monitoring and reporting, adjustment methods, simulation of presenting a plan to management.
Target audience
Communication managers, marketing officers, project managers, managers, entrepreneurs
Prerequisites
Basic knowledge of business communication
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