Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Lead Scoring - Qualify Your Prospects Effectively training are: Basic knowledge of digital marketing and customer data management. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Lead Scoring - Qualify Your Prospects Effectively training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training Lead Scoring - Qualify Your Prospects E... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Lead Scoring - Qualify Your Prospects Effectively training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Lead Scoring - Qualify Your Prospects Effectively training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Lead Scoring - Qualify Your Prospects Effectively training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the fundamentals of lead scoring to qualify prospects in a business setting

Develop scoring models tailored to your professional strategies

Implement lead scoring tools in certified CRM environments

Analyze customer data to prioritize qualified opportunities

Optimize nurturing processes to boost conversions in certified training

Build lead scoring skills applicable immediately in the company

Training program

Module 1Lead Scoring Fundamentals: Understand Concepts and Identify Prospect Profiles (Explanatory Methods, Use Cases)

Discover the essential principles of lead scoring through concrete examples from leading companies, assess your current customer data to segment hot and cold prospects, create your first simple model using behavioral and demographic criteria, perform practical exercises on provided real datasets, produce an initial qualification report that already reveals hidden opportunities in your database.

Module 2Lead Scoring Modeling: Design Predictive Scores (Basic Algorithms, Excel/Google Sheets Tools)

Build customized lead scoring models by integrating historical sales data, test weighting formulas to prioritize high-potential leads, simulate real-time adjustment scenarios on various business cases, analyze the impact on the sales pipeline with interactive dashboards, generate actionable recommendations ready to deploy in your marketing strategy.

Module 3Lead Scoring Tools: Implement in CRMs (HubSpot, Salesforce, Marketo, API Integrations)

Get hands-on with the interfaces of leading professional lead scoring tools, set up automated workflows for continuous scoring, integrate connectors with your email and web analytics platforms, perform live tests on fictional leads to validate flows, create alerts for sales teams and document your setups for quick enterprise adoption.

Module 4Lead Scoring Optimization: Measure, Adjust, and Deploy (KPIs, A/B Testing, Advanced Cases)

Evaluate your models' performance with key metrics such as conversion rate and ROI, conduct A/B tests to refine scores live, analyze successful optimization case studies from SMEs and large accounts, deploy a complete action plan with ongoing monitoring, finalize your capstone project by presenting quantifiable concrete gains to convince your executives.