Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Hotjar - Optimize UX and Boost Web Conversions training are: Mastery of Google Analytics, experience in website management, basics in UX and optimization. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Hotjar - Optimize UX and Boost Web Conversions training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Hotjar - Optimize UX and Boost Web Conv... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Hotjar - Optimize UX and Boost Web Conversions training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Hotjar - Optimize UX and Boost Web Conversions training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Hotjar - Optimize UX and Boost Web Conversions training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master Hotjar to analyze user behavior in a business setting

Develop advanced heatmaps and recordings to identify UX friction points

Implement certified surveys and feedback for qualitative insights

Optimize user journeys with professional Hotjar data

Integrate Hotjar with tools like GA4 for a complete analytics stack

Create actionable and deliverable analysis reports for the team

Deploy behavioral A/B tests to boost business performance

Training program

Module 1Hotjar Configuration: Advanced Setup and Custom Dashboards (Tracking, Tagging, Integrations)

Expert installation of the Hotjar code on your real site, configuration of session recordings and targeted heatmaps, hands-on with dashboards to filter data by user segments, practical exercises on a company project with custom tagging, creation of your first preliminary report, while learning to avoid common pitfalls for reliable data from day 1, immediately enhancing your analytical skills.

Module 2Hotjar Heatmaps and Recordings: Visual Analysis of Interactions (Scrollmaps, Clickmaps, Filtering Tools)

In-depth exploration of heatmaps to detect cold and hot zones on your key pages, interactive viewing of session recordings with slow-motion and annotations, exercises on real e-commerce cases like cart abandonment, advanced filtering by device and traffic source, production of actionable insights with integrated Hotjar tools, transformation of raw data into concrete UX recommendations, boosting your conversion rates through practice.

Module 3Hotjar Surveys and Feedback: Collecting Qualitative Insights (Polls, Forms, NPS, Automation)

Deployment of on-site surveys and pop-ups to capture user frustrations in real time, configuration of polls and feedback widgets on your critical journeys, NPS response analysis with demographic segmentation, practical workshops on A/B testing questions to maximize response rates, automated integration with CRM and email tools, drafting of deliverable qualitative reports for the marketing team, revealing hidden business opportunities.

Module 4Advanced Hotjar Analysis: Funnels, A/B Tests and Optimization (Reports, API, Integrated Stack)

Building custom funnels to track precise drop-offs, setting up A/B experiments based on Hotjar data, exploration of the API to extract custom datasets to Google Sheets or BI tools, exercises on complete site optimization with a 30-day action plan, review of the red thread project by the expert trainer, export of professional certified reports, preparation for scalable enterprise implementation with measurable ROI.