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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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The Training Hotjar - Optimizing UX through Behavioral Analyses training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Hotjar - Optimizing UX through Behavioral Analyses training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Hotjar - Optimizing UX through Behavioral Analyses training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into Hotjar's dynamic heatmaps to precisely map clicks, scrolls, and mouse movements on real e-commerce sites, configure advanced segments by device, geo, and behavior, analyze filtered recordings to identify user frustrations, perform practical exercises on your live project with automatic tagging, produce exportable reports to Google Sheets, and validate actionable insights for an average 30% UX boost.
Deploy Hotjar on-site and post-interaction surveys with intelligent triggers and advanced NPS, build custom funnels to track critical drop-offs, integrate Hotjar with Google Analytics and CRM tools via APIs and webhooks, leverage AI for automated insight summaries, conduct workshops on concrete business cases like checkout optimization, generate personalized dashboards with ready-to-share deliverables, and measure direct impact on conversion and retention KPIs.
Target audience
Web analysts, UX designers, growth hackers, and digital marketing managers for professional skill development
Prerequisites
Basic proficiency in Hotjar, Google Analytics, and UX/UI concepts
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