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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Google Tag Manager - From Initiation to Advanced Tag Management training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Google Tag Manager - From Initiation to Advanced Tag Management training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Google Tag Manager - From Initiation to Advanced Tag Management training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of tags, variables, and triggers. Installation of GTM on different CMS. Interface analysis and understanding of the tag lifecycle. Use of environments and access rights management. First simple triggers: page views, basic clicks. Best practices for documentation.
Detect and track custom events (button clicks, scroll, engagement). Set up custom variables, macros, RegEx. Integrate and configure Google Analytics 4 via GTM. Create e-commerce tags and manage dynamic values. Check data consistency between GA/GTM. Use Debug mode. Implement basic GDPR consent via GTM.
Implementation of complex tags: Facebook/Meta pixels, Google Ads, other advertising platforms. Multi-domain tracking, cross-domain tracking. Tag plan optimization techniques: naming conventions, versioning, advanced documentation. Security, debugging, access management, and publishing. Simulation of a complete project: client brief, implementation, testing. Tips for working independently and anticipating common errors.
Target audience
Web marketers, digital analysts, project managers, developers, and anyone wishing to optimize tracking management on websites.
Prerequisites
Basic digital knowledge, elementary HTML concepts, and understanding of how a website works.
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