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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Google Shopping - Maximize E-commerce ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Google Shopping - Maximize E-commerce ROI training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Google Shopping - Maximize E-commerce ROI training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Comprehensive diagnosis of existing feeds using Merchant Center tools, correction of critical errors via automated rules, enrichment of product attributes for perfect matching, real-time validation tests on real e-commerce cases, creation of dynamic feeds adapted to large catalogs, practical exercises on your site with a personalized audit report and immediate action plan for quick approvals.
Design of segmented campaign architectures by product categories, implementation of smart bidding with precise target ROAS, integration of RLSA audiences for powerful remarketing, simulation of budget scenarios on historical data, optimization of feed priorities for maximum visibility, hands-on workshops on live campaigns with real-time adjustments and measurement of conversion impact for tangible results from day one.
GA4 connection to Merchant Center for advanced purchase event tracking, creation of custom reports on ROAS by product and device, diagnosis of traffic leaks and cart abandonment, resolution of recurring feed disapproval issues, case studies of famous failures with proven solutions, exercises on your real data to identify quick wins, production of a personal actionable dashboard to boost business sales.
Development of custom scripts for automatic pausing of out-of-stock products, configuration of bulk rules for mass updates, API integration for real-time dynamic feeds, scaling multi-account campaigns with MCC, automated A/B tests on titles and descriptions, final ongoing project on your account with production deployment, demo support for immediate autonomy in the company with certification.
Target audience
E-commerce professionals, SEA managers, digital marketing experts to boost Shopping performance
Prerequisites
Mastery of Google Ads Shopping, Merchant Center management, XML product feed analysis
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