Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Unlock top excellence scholarships with April 2026 deadlines. Learn eligibility, application steps, and strategies to boost your chances for fully funded studies abroad.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
The Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
General presentation of Google Analytics (Universal Analytics and GA4); Creating an account; Installing the tag via GTM or source code; Overview of the interface; GDPR, privacy, and consent management.
Discovery of standard reports (audience, acquisition, behavior, conversion); User segmentation, filters; Custom dashboards; Interpretation of key metrics (bounce rate, session duration, page views...). Practical exercises on audience reading.
Creating custom goals and events; Tracking conversions and conversion funnels; Multi-channel analysis, traffic source attribution; Setting up and sharing custom reports; Practical cases for campaign optimization; Automation, alerts, and data exports; Tips for data-driven marketing decisions.
Target audience
Digital marketing professionals, webmasters, communication managers, web project managers, entrepreneurs wishing to optimize their web strategy using analytical data.
Prerequisites
Basic proficiency in web browsing and fundamental knowledge of websites.
Loading...
Please wait a moment





























