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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Artificial Intelligence training in Glasgow in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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The Training: Mastering Claude: Generative AI Applied to SEO Writing training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Claude: Generative AI Applied to SEO Writing training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Claude: Generative AI Applied to SEO Writing training is carried out through:
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Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of Claude in the generative AI ecosystem, differences with other models, operating principles, use cases in writing, reflection on ethical issues.
Development of simple and advanced prompts, structuring editorial briefs for Claude, best practices for SEO article writing, generation of meta tags and catchy titles.
Integrate Claude into workflow (tools/platforms), personalization according to editorial guidelines, anti-plagiarism check and quality control, human/AI comparative analyses, tracking of generated content SEO performance.
Target audience
Web writers, SEO managers, content creators, marketing agencies wishing to accelerate their editorial production using AI
Prerequisites
Basics of web writing and good knowledge of SEO
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