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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Buyer Persona Training - Optimize Your Marketing Strategies training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Buyer Persona Training - Optimize Your Marketing Strategies training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Buyer Persona Training - Optimize Your Marketing Strategies training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into customer data analysis via Google Analytics, Hotjar and advanced CRM, conduct structured interviews with 10 target personas, segment audiences by real purchase behaviors, identify hidden pain points through qualitative surveys, produce an initial enriched data report ready for modeling, practical exercises on your enterprise customer base for immediate actionable insights.
Build ultra-detailed buyer personas integrating psychographics, demographics and technographics, map complex customer journeys with collaborative tools like Miro and Figma, simulate B2B scenarios through interactive workshops, validate profiles via group peer-review, generate exportable persona templates to HubSpot or Salesforce, apply to a concrete case in your sector for directly usable deliverables in strategy.
Deploy your buyer personas in marketing automations via Klaviyo and Google Ads, personalize segmented content and emails by journey stage, test A/B variants on real audiences, measure engagement with advanced KPIs like CLV and churn rate, integrate into sales funnels to boost conversions, work on your red thread project with live trainer feedback, obtain action plans ready for enterprise scaling.
Evaluate buyer persona effectiveness via custom dashboards in Google Data Studio, implement feedback loops with NPS and heatmaps, optimize through data-based iterations, calculate concrete ROI with advanced formulas, anticipate market evolutions via trend analysis, finalize your red thread project with presentation and 6-month iteration plan, leave with certifying skills for sustainable business transformations.
Target audience
Senior marketers, acquisition managers, strategic consultants seeking advanced buyer persona skills for the enterprise
Prerequisites
Proven experience in digital marketing, mastery of analytics tools (Google Analytics, Hotjar) and CRM (HubSpot, Salesforce)
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