Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training Brevo - Automate Your Professional Marketing Campaigns training are: Basic knowledge of digital marketing and experience using an emailing tool like Mailchimp. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training Brevo - Automate Your Professional Marketing Campaigns training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training Brevo - Automate Your Professional Mark... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training Brevo - Automate Your Professional Marketing Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training Brevo - Automate Your Professional Marketing Campaigns training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training Brevo - Automate Your Professional Marketing Campaigns training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master advanced Brevo segments to precisely target your business audiences

Develop certified Brevo automation workflows to boost conversions

Design Brevo multichannel campaigns integrating email, SMS, and chat

Optimize performance with Brevo analytics for measurable ROI

Implement Brevo API integrations into your professional CRM tools

Deploy GDPR-compliant strategies via Brevo to secure your data

Training program

Module 1Brevo Segments and Lists: Customize Your Professional Audiences (segmentation tools, dynamic tags, advanced imports)

Dive into creating intelligent segments with Brevo, using behavioral filters and custom attributes for ultra-targeted lists, import CRM data via CSV or API, perform practical exercises on real business cases like segmenting a 10 000-contact database, test automatic synchronizations, produce your first optimized segment with performance report and concrete action plan for your future campaigns.

Module 2Advanced Brevo Email Campaigns: Design Responsive Templates (drag-and-drop editor, A/B testing, dynamic personalization)

Design high-performing emails in the advanced Brevo editor, integrate dynamic blocks and variables for one-to-one personalization, launch A/B tests on subjects and visuals to maximize opens, apply to an ongoing business project with real send to a test list, analyze initial metrics live, optimize mobile-first design, and generate a certified reusable template for your marketing teams.

Module 3Brevo Automations: Professional Workflow Scenarios (triggers, conditions, multichannel actions)

Build complex Brevo automated workflows starting from triggers like cart abandons or sign-ups, chain if/then conditions with email/SMS actions, integrate delays and lead scoring in practical exercises on real e-commerce cases, debug in real-time with simulation mode, deploy your first live scenario on a test database, measure immediate impact, and document for secure enterprise production rollout.

Module 4Brevo Integrations and Multichannel: Connect API/CRM (Zapier, Salesforce, live chat)

Master Brevo APIs for seamless connections with Zapier and webhooks, synchronize data with Salesforce or HubSpot via native connectors, activate live chat and transactional SMS in practical workshops on real business flows, test cross-channel automations like email followed by SMS, manage OAuth authentications, produce an integrated dashboard and implementation guide to scale your marketing operations without friction.

Module 5Brevo Analytics and Optimization: Boost ROI (dashboards, heatmaps, GDPR compliance)

Leverage advanced Brevo reports to track opens, clicks, and generated revenue, configure custom dashboards with heatmaps and funnel analysis on your ongoing project, apply data-driven optimizations like bounce removal, ensure GDPR compliance with double opt-in and logs, conduct a full campaign audit, conclude with a presentation and certified strategic plan for sustainable business performance.

Evaluation method

Multiple-choice quiz to validate learning at the end of the training
Continuous assessment through practical Brevo exercises
Presentation of the ongoing automated project to the trainer

Learning method

Courses delivered by an active certified Brevo expert trainer
Practical exercises on real business marketing cases
Progressive ongoing project with live campaign sends
Complete course materials and Brevo platform access provided to each participant