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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Discover essential strategies, trends, and training programs for organizations to excel in data governance by March 2026. Stay compliant and leverage data effectively.
The Training: Mastering ActiveCampaign - Marketing Automation and High-Performance Emailing training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering ActiveCampaign - Marketing Automation and High-Performance Emailing training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering ActiveCampaign - Marketing Automation and High-Performance Emailing training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of the interface, account and user management, project structure in ActiveCampaign. Contact import, list management, tags and custom fields. GDPR best practices and email deliverability.
Design of campaigns and email templates (newsletter, promotional offers). Advanced contact segmentation. A/B testing. Email personalization, media integration and call-to-action. Performance management and analysis with statistical reports.
Creating automation workflows (lead nurturing, scoring, re-engagement). Triggers, conditional actions and timing. E-commerce and infopreneur scenarios. Form integration, behavioral tracking. Linking with other tools (CRM, e-commerce platforms, Zapier). Audit and optimization of automation processes.
Target audience
Marketing professionals, CRM managers, entrepreneurs, sales and digital communication teams wishing to optimize their email campaigns and automate their marketing
Prerequisites
Good knowledge of digital marketing basics. Regular use of an emailing or CRM tool recommended.
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