Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

What is the duration of the Training A/B Testing - Maximize Conversions and ROI training?

The Training A/B Testing - Maximize Conversions and ROI training takes place over 21 heures. The program is structured in progressive modules for optimal skill development.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training A/B Testing - Maximize Conversions and ROI training are: Proficiency in Google Analytics, basic statistics (p-value, confidence intervals), web tracking experience. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training A/B Testing - Maximize Conversions and ROI training is available in in-person. The format can be adapted to your needs (inter, intra, custom).

Training A/B Testing - Maximize Conversions and ROI | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

Configure your training

Response within 24hNo commitment100% free

7 spots remaining for the next session

FormatParticipantsDateDetails

Which format do you prefer?

Methods, approaches, and teaching resources

The Training A/B Testing - Maximize Conversions and ROI training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training A/B Testing - Maximize Conversions and ROI training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training A/B Testing - Maximize Conversions and ROI training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Master advanced A/B testing methodologies for reliable business results

Design multivariate and Bayesian tests optimized to boost conversions

Analyze complex statistical data with professional certified tools

Implement scalable A/B testing strategies in agile environments

Optimize user funnels through data-driven experimentation

Develop advanced segmentation skills for ROI personalization

Deploy automated A/B testing pipelines in production

Training program

Module 1Advanced A/B Testing Strategies: Defining Hypotheses and Experimentation Plans (Optimizely, VWO, Segmentation)

Dive into data-driven hypothesis formulation based on advanced analytics, prioritize high-impact tests using frameworks like ICE or PIE, configure fine segmentations with Google Optimize or Optimizely, conduct funnel audits to identify critical levers, practical workshop on real business cases with sample size calculation and power analysis, produce a testable action plan deliverable at end of day to accelerate your professional ROI.

Module 2Technical A/B Testing Implementation: Coding Variants and Integrations (Google Optimize, JavaScript, CMS)

Install and configure professional tools like Google Optimize Pro or AB Tasty for rapid deployments, code complex variants in pure JavaScript or via Tag Manager, integrate tests on CMS like WordPress or Shopify with dynamic personalization, test robustness via traffic simulations, hands-on exercises on real e-commerce funnels, generate interim reports and interactive dashboards for live monitoring, transform your skills into immediate business assets.

Module 3A/B Testing Analysis and Optimization: Interpreting Results and Scaling (Bayesian Statistics, Automation)

Master frequentist and Bayesian analysis with tools like Bayesian AB or Visual Website Optimizer, interpret p-values, lift metrics, and type I/II errors on massive datasets, segment results for qualitative insights, automate pipelines via Zapier or advanced APIs, case studies on major failures avoided, develop a scalable framework for enterprise teams, conclude with a certifying end-to-end project with actionable recommendations, boost your sustainable performance through professional training.