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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise des stratégies et optimisation des campagnes publicitaires TikTok, 75% des budgets ads sont gaspillés en clics inefficaces, avec un ROAS moyen de 1,2 contre 4+ pour les experts.
Cela représente des pertes de 5 000 à 20 000 € par mois pour une PME, tandis que les concurrents raflent 40% de visibilité supplémentaire auprès des 18-34 ans.
Les responsables marketing sans ces compétences exposent leur entreprise à un déclin rapide des parts de marché et stagnent dans leur carrière face à une plateforme en explosion.
Chaque mois d'inaction creuse l'écart, rendant la récupération quasi impossible.
The Devenir Expert en Publicité TikTok : Stratégies, Création & Optimisation de Campagnes Ads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Devenir Expert en Publicité TikTok : Stratégies, Création & Optimisation de Campagnes Ads training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Devenir Expert en Publicité TikTok : Stratégies, Création & Optimisation de Campagnes Ads training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama de TikTok et de ses audiences. Découverte des opportunités offertes par la publicité sur TikTok. Création et configuration du compte TikTok Ads Manager. Interface, fonctionnalités clés et navigation générale.
Définition des objectifs publicitaires adaptés à sa marque. Segmentation et paramétrage d’audience cible (démographie, intérêts, comportements). Étude des formats publicitaires (In-feed, TopView, Brand TakeOver, Hashtag Challenge, Spark Ads). Bonnes pratiques de ciblage avancé.
Créativité sur TikTok : identifier les tendances, produire des vidéos adaptées. Rédaction des messages publicitaires. Utilisation des outils créatifs de TikTok (Creative Center, Bibliothèque de sons, montage, overlay). Lancer, monitorer et optimiser ses publicités. Analyse des données de campagne (KPIs, rapports, test A/B). Études de cas concrets et benchmarks de campagnes performantes.
Target audience
Responsables marketing, community managers, entrepreneurs ou toute personne souhaitant développer la visibilité de sa marque ou entreprise sur TikTok.
Prerequisites
Avoir une connaissance de base en marketing digital et être familier avec les réseaux sociaux.
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