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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise des stratégies d’upsell, vos paniers moyens stagnent et vos ventes plafonnent face à la concurrence agressive.
Les entreprises qui négligent l’upsell perdent en moyenne 25% de leur chiffre d’affaires potentiel, soit 15 000 € par mois pour une boutique standard.
65% des opportunités de ventes supplémentaires s’évaporent faute de techniques adaptées, érodant les marges et exposant l’entreprise à une perte de parts de marché rapide.
Chaque trimestre sans progression accélère le déclin, menaçant directement votre carrière et la pérennité business.
The Maîtriser les Stratégies d’Upsell pour Booster vos Ventes training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser les Stratégies d’Upsell pour Booster vos Ventes training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser les Stratégies d’Upsell pour Booster vos Ventes training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de l’upsell et différence avec le cross-sell. Impact sur la performance commerciale, attentes du client. Les principes psychologiques et déclencheurs de l’acte d’achat additionnel.
Étudier le parcours client, repérer les points d’opportunité (ex : panier, moment de paiement, après-vente). Segmentation et personnalisation des offres selon le profil d’acheteur.
Méthodologie pour concevoir une offre attractive. Les règles d’or d’une proposition irrésistible, techniques de présentation, pricing, argumentation personnalisée.
Adapter l’upsell en fonction du canal de vente : scripts téléphoniques, messages sur site web, suggestion en caisse, notifications automatiques. Exemples d'intégration logique et UX.
Indicateurs clés de performance (KPI), analyse des taux de transformation, A/B testing. Optimisation continue des stratégies. Études de cas et retours terrain.
Target audience
Commerciaux, responsables marketing, e-commerçants, responsables boutique, managers en vente
Prerequisites
Avoir des connaissances de base en techniques de vente ou travailler dans la vente
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