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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise des stratégies d'excellence en services clients, 68 % des interactions se transforment en frustrations, générant un churn client de 20 à 30 % par an.
Une entreprise perd ainsi en moyenne 500 000 € de chiffre d'affaires annuel par manque de fidélisation, avec des coûts de reconquête multipliés par 5 à 25.
Les équipes s'épuisent, le turnover grimpe à 40 %, menaçant la réputation et la pérennité business.
Chaque mois sans compétences avancées en relation et fidélisation, les concurrents captent vos parts de marché.
The Stratégies d’Excellence pour les Services Clients : De la Relation à la Fidélisation training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Stratégies d’Excellence pour les Services Clients : De la Relation à la Fidélisation training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Stratégies d’Excellence pour les Services Clients : De la Relation à la Fidélisation training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction à l’importance du service client dans l’expérience globale, rôle du service dans la satisfaction et la fidélisation, présentation des standards d’excellence. Étude de cas et partage d’expériences. Décryptage des attentes clients modernes (digitalisation, instantanéité, personnalisation). Mise en pratique : auto-évaluation de ses propres pratiques.
Techniques d’écoute active, questionnement efficace et reformulation. Adapter sa communication à différents profils clients. Savoir réagir face à l’insatisfaction ou aux réclamations. Exercices de jeux de rôle (téléphonique, email et face-à-face). Bonnes pratiques pour gérer la pression et l’émotion, construire une relation pérenne.
Techniques de fidélisation : programmes, suivi proactif, personnalisation de la relation. Gérer les clients difficiles, canaliser les conflits, transformer l’insatisfaction en opportunité. Créer ses propres scripts de service, plan d’amélioration de son service au retour en poste. Travail collectif : élaboration d’une charte service client. Évaluation finale, retour d’expérience.
Target audience
Professionnels en contact avec la clientèle, responsables ou équipes de services clients, toute personne amenée à gérer des interactions de service
Prerequisites
Première expérience en service client ou accueil recommandée
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