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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du cross-sell, 80% des revenus potentiels issus de vos clients existants s'évaporent, car l'acquisition d'un nouveau client coûte 5 à 25 fois plus cher que la fidélisation.
Une équipe commerciale moyenne perd ainsi 25% de son CA annuel – soit 150 000 € pour une PME de 50 personnes – à cause de paniers moyens stagnants et de churns évitables.
Vos concurrents captent ces opportunités, érodant votre part de marché de 15% en un an, et exposant managers et responsables à des objectifs manqués et des réorganisations douloureuses.
Chaque mois sans stratégie cross-sell efficace creuse le fossé.
The Maîtriser le Cross-sell : Stratégies pour Augmenter vos Revenus training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Cross-sell : Stratégies pour Augmenter vos Revenus training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Cross-sell : Stratégies pour Augmenter vos Revenus training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du cross-sell vs up-sell, bénéfices pour l’entreprise et le client, analyse du cycle de vie client, cartographie des opportunités dans le portefeuille, identification des produits/services complémentaires, segmentation des clients et pré-détection des besoins.
Techniques de questionnement et d’écoute active, analyse du parcours client, préparation de scripts et conseils personnalisés, création d’offres groupées, utilisation du CRM et des outils d’analyse, KPIs de suivi des performances, cas pratiques et exercices de mise en situation.
Planification des campagnes de cross-selling, recommandations d’organisation, intégration multi-canal (téléphone, email, web, face à face), suivi des résultats, ajustement des tactiques, gestion des retours et objections, atelier d’élaboration d’un plan d’actions personnalisé.
Target audience
Responsables commerciaux, équipes marketing, managers de comptes, responsables relation client
Prerequisites
Connaissances de base en vente ou marketing
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