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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Discover essential strategies, trends, and best practices for effective GDPR compliance training tailored for organizations preparing for March 2026 enforcement and updates.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise avancée du SEM, vos campagnes publicitaires gaspillent en moyenne 35% du budget, soit 6 000 € par mois pour un investissement de 20 000 €, sans générer de leads qualifiés.
70% des clics inutiles ou frauduleux échappent aux non-experts, laissant les concurrents capter 80% du trafic payant et éroder vos parts de marché de 25% annuellement.
Chaque trimestre sans optimisation expose votre entreprise à une perte de visibilité critique, menaçant le CA et votre carrière dans un secteur ultra-concurrentiel où l'inaction coûte cher.
The Maîtriser le SEM : Stratégies avancées pour optimiser votre visibilité en ligne training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le SEM : Stratégies avancées pour optimiser votre visibilité en ligne training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le SEM : Stratégies avancées pour optimiser votre visibilité en ligne training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du SEM, différence SEO/SEA, panorama des moteurs et plateformes publicitaires, analyse des attentes clients, cadrage d’une stratégie SEM, choix des KPIs, veille concurrentielle et benchmarks sectoriels.
Création et structuration des campagnes sur Google Ads et Bing Ads, ciblage avancé, rédaction d’annonces percutantes, choix des mots-clés et utilisation des correspondances, gestion du Quality Score, organisation du tracking et de l’analytics, test A/B, optimisation des landing pages pour conversion.
Analyse des performances, reporting automatisé avec Data Studio, interprétation des métriques clés, attribution et analyse post-clic, ajustement budgétaire en temps réel, synergie SEM/SEO/SMO, planification de campagnes synchronisées, résolution des problèmes courants, audit et préconisation pour amélioration continue.
Target audience
Responsables marketing, chefs de projet digital, consultants webmarketing, entrepreneurs cherchant à accroître la visibilité de leur site via les moteurs de recherche
Prerequisites
Connaissance de base en marketing digital et en gestion de campagnes publicitaires sur les moteurs de recherche
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