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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Discover the best warehouse management and logistics training options scheduled for March 2026, focusing on emerging trends like AI automation, sustainability, and supply chain resilience to boost your career.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise des stratégies SEM avancées, vos campagnes publicitaires gaspillent en moyenne 35% du budget en clics non qualifiés et enchères mal optimisées.
Pour une PME investissant 5 000 € mensuels, cela équivaut à 21 000 € perdus par an, sans compter les 20% de ventes potentielles manquées face à la concurrence.
75% des marketeurs rapportent une chute de ROI inférieure à 2:1, compromettant les objectifs business et exposant l'entreprise à une perte de parts de marché irréversible.
Chaque trimestre sans expertise avancée creuse un écart concurrentiel qui coûte des milliers d'euros en retards stratégiques.
The Stratégies SEM Avancées : Booster la Visibilité et la Performance de votre Entreprise training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Stratégies SEM Avancées : Booster la Visibilité et la Performance de votre Entreprise training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Stratégies SEM Avancées : Booster la Visibilité et la Performance de votre Entreprise training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction au SEM et distinction avec le SEO. Panorama des moteurs de recherche et des réseaux publicitaires. Définition des objectifs de campagne, analyse concurrentielle, structuration d’un compte SEM. Création d’une stratégie de mots-clés et mapping de landing pages. Introduction à Google Ads et aperçu des fonctionnalités avancées.
Création, paramétrage et diffusion de campagnes search, display et shopping. Développement des annonces efficaces : rédaction, extensions, adaptabilité mobile. Mise en place du suivi des conversions (Google Tag Manager, Google Analytics). Techniques de segmentation (audiences, géolocalisation, remarketing). Introduction aux enchères intelligentes (Smart Bidding) et automatisation. Gestion du budget et optimisation du Quality Score.
Analyse approfondie des performances via les KPI : taux de clic, taux de conversion, CPA, ROAS. Utilisation avancée de Google Analytics pour piloter les campagnes. Optimisation continue à partir des rapports et dashboards personnalisés. A/B Testing des annonces et des pages de destination. Veille et adaptation face à l’évolution des plateformes, privacy et intelligence artificielle appliquée au SEM. Synthèse stratégique et tableaux de suivi pour la prise de décision.
Target audience
Responsables marketing, chargés de communication, webmarketeurs et chefs de projet souhaitant maîtriser la publicité sur les moteurs de recherche.
Prerequisites
Connaissances de base en marketing digital et SEO.
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