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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du SEA, vos campagnes Google Ads gaspillent en moyenne 30% du budget alloué, soit 5 000 à 15 000 € perdus par mois pour une PME typique.
Cela entraîne une visibilité online réduite de 40% face à des concurrents optimisés, avec une chute drastique des leads qualifiés et des ventes – jusqu'à 25% de CA en moins.
Les chefs de projet et responsables marketing voient leur carrière freinée, tandis que l'entreprise risque de céder des parts de marché essentielles à la concurrence agressive.
Chaque mois sans expertise en stratégies et optimisations SEA creuse un déficit concurrentiel insurmontable.
The Maîtriser le Search Engine Advertising (SEA) : Stratégies et Optimisations pour Booster Votre Visibilité training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Search Engine Advertising (SEA) : Stratégies et Optimisations pour Booster Votre Visibilité training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Search Engine Advertising (SEA) : Stratégies et Optimisations pour Booster Votre Visibilité training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction au SEA, différences entre SEO, SEA et SMO, présentation des principales plateformes (Google Ads, Bing Ads), modèles économiques (CPC, CPM, CPA), structure d’un compte SEA (campagnes, groupes d’annonces, mots-clés), définition des objectifs publicitaires et introduction à l'interface Google Ads. Mise en place de son premier compte et création d'une campagne test.
Recherche et sélection des mots-clés (outils, volume et concurrence), création d’annonces performantes (rédaction, extensions, contraintes), structuration d’une campagne efficace, ciblage avancé (géographique, démographique, intérêts), optimisation des enchères et du budget, introduction au Quality Score, stratégies d’A/B testing pour améliorer le taux de clics et la conversion.
Suivi des conversions et mise en place des tags de suivi, utilisation de Google Analytics et Data Studio pour piloter ses campagnes, rapport de performances, tableaux de bord personnalisés, introduction au remarketing (RLSA, audiences personnalisées), gestion des campagnes Shopping et Display, automatisation des campagnes avec les scripts et les règles, bonnes pratiques, veille concurrentielle et tendances SEA.
Target audience
Professionnels du marketing digital, responsables communication, chefs de projet web, entrepreneurs souhaitant développer leur visibilité en ligne
Prerequisites
Premières notions de marketing digital ou expérience en gestion de site web recommandées
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