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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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Allan BusiNov 1, 20268 min readLeedsDon't let this gap widen
Sans maîtrise du retargeting en e-commerce, 70 % des paniers abandonnés – soit la norme du secteur – disparaissent à jamais, privant votre business de conversions immédiates.
Une boutique moyenne perd ainsi 25 000 € de revenus mensuels, avec des budgets publicitaires gaspillés à hauteur de 40 % en impressions inutiles.
Vos concurrents raflent ces prospects, érodant votre part de marché et exposant votre entreprise à un déclin rapide des performances.
Chaque mois sans optimisation aggrave les pertes et compromet votre compétitivité durable.
The Booster vos conversions E-commerce avec le Retargeting : Stratégies et Outils Performants training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Booster vos conversions E-commerce avec le Retargeting : Stratégies et Outils Performants training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Booster vos conversions E-commerce avec le Retargeting : Stratégies et Outils Performants training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction au retargeting : définition, chiffres clés et enjeux business. Typologies de retargeting (site, email, social, search, display, dynamique…). Schémas d’attribution et parcours client. Choix des plateformes. Installation et paramétrage des pixels et balises de tracking (Google Tag Manager, Facebook Pixel). Conformité RGPD et gestion des consentements.
Structuration de l’audience : segmentation, exclusion, lookalikes. Scénarios de reciblage selon la maturité d’achat (prospects chauds/froids, paniers abandonnés). Mise en place des campagnes sur Google Ads et Meta Ads (Facebook & Instagram). Création de messages publicitaires personnalisés, bonnes pratiques visuelles et rédactionnelles. Utilisation de catalogues produits dynamiques. Tests A/B.
Définition des KPIs du retargeting (ROAS, taux de conversion, coûts d’acquisition, fréquence…). Lecture de rapports, détection des goulots d’étranglement, optimisation budgétaire. Automatisation des scénarios via des campagnes intelligentes. Intégration du retargeting avec le CRM et l’email marketing. Étude de cas : analyse de campagnes réelles. Conseils pour continuer à progresser et rester conforme aux évolutions de la privacy.
8 participants max.
$2,420 / per person
2 journées
distancielTarget audience
Responsables marketing digital, entrepreneurs, chargés de communication et professionnels du e-commerce souhaitant optimiser leurs performances publicitaires
Prerequisites
Maîtrise des bases du marketing digital et des principales plateformes de publicité en ligne
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Intermediate
€3,300.003 days
remote12 pers. max.Intermediate€3,300.003 daysremote8 pers. max.Intermediate€1,100.001 dayremote12 pers. max.Advanced€3,300.003 daysremote8 pers. max.
