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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Don't let this gap widen
Sans maîtrise de Snapchat, votre entreprise ignore 414 millions d’utilisateurs actifs quotidiens, dont 75 % de la Gen Z, clé pour 40 % des achats impulsifs.
Les campagnes mal gérées génèrent 30 % de ROI en moins, avec des pertes moyennes de 12 000 € par opération ratée due à des formats inadaptés ou des filtres inefficaces.
55 % des responsables communication et community managers risquent un retard carrière face à des concurrents dominants sur les plateformes éphémères.
Chaque mois sans compétences solides, votre visibilité chute de 15 %, menaçant la croissance de votre TPE/PME.
The Maîtriser Snapchat pour la Communication d’Entreprise : Stratégies et Pratiques training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Snapchat pour la Communication d’Entreprise : Stratégies et Pratiques training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Snapchat pour la Communication d’Entreprise : Stratégies et Pratiques training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Historique et enjeux de Snapchat pour les professionnels, tour d’horizon de l’application, création de compte pro, configuration et sécurité, interface, découverte des fonctionnalités principales : snaps, stories, chat et Discover, personnalisation du profil, compréhension de la notion d’audience sur Snapchat.
Règles visuelles et créatives de Snapchat, réalisation de stories impactantes, utilisation des outils de création intégrés, design de filtres géolocalisés, introduction aux Lenses AR, call-to-action efficace, bonnes pratiques d’interactivité, gestion du ton et storytelling visuel. Ateliers pratiques : création et publication de stories, conception de filtres personnalisé pour l’entreprise.
Élaboration d’une stratégie éditoriale adaptée à Snapchat, intégration dans la communication globale multicanale, planification et programmation de contenus. Découverte de Snap Ads, création de campagne sponsorisée, suivi et pilotage des statistiques (Snapchat Insights, KPIs clefs : portée, engagement, conversions). Gestion de la communauté, réponses, animation. Cas pratiques : construction d’une stratégie et d’un calendrier éditorial, mise en place d’une campagne test, analyse de retombées.
Target audience
Responsables communication, community managers, professionnels du marketing digital, indépendants, TPE/PME souhaitant intégrer Snapchat dans leur stratégie
Prerequisites
Connaissance de base des réseaux sociaux, savoir utiliser un smartphone
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