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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du lead scoring avancé, 70 % des leads entrants restent inexploités, gaspillant en moyenne 150 000 € par an en prospection inefficace pour une PME.
Les équipes commerciales perdent 40 % de leur temps sur des prospects froids, entraînant une chute de 25 % du taux de conversion et un pipeline de ventes fragilisé.
À ce rythme, les entreprises risquent de céder 15 % de parts de marché à la concurrence plus agile, menaçant les objectifs annuels et la pérennité des responsables marketing.
Chaque mois sans optimisation expose votre business à des pertes cumulées irreversibles.
The Lead Scoring : Déployer des Stratégies Avancées pour Optimiser vos Prospects training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Lead Scoring : Déployer des Stratégies Avancées pour Optimiser vos Prospects training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Lead Scoring : Déployer des Stratégies Avancées pour Optimiser vos Prospects training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation des principes du lead scoring, intérêt business, terminologie (MQL, SQL), identification des critères de scoring (démographiques, comportementaux), premiers cas d’usage, panorama des outils.
Exemples pratiques de scoring statique et dynamique, pondération des critères, introduction à l’automatisation via CRM (HubSpot, Salesforce), segmentation avancée, conception de workflows automatisés, gestion du scoring négatif.
Intégration de l’IA et des modèles prédictifs, exploitation de la data analytique (machine learning, scoring comportemental avancé), optimisation du cycle de conversion grâce à l’ajustement du scoring, tests A/B, reporting et KPI, plan d’action sur-mesure selon son contexte entreprise.
Target audience
Responsables marketing, commerciaux, chargés de génération de leads, analystes CRM désirant améliorer la qualification et la conversion des prospects.
Prerequisites
Avoir des connaissances de base en marketing digital et CRM.
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