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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
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Don't let this gap widen
Sans maîtrise de l’influence marketing, 65 % des campagnes des marques échouent, gaspillant en moyenne 30 000 € par opération due à des partenariats inadaptés et des choix d’influenceurs erronés.
Ces échecs entraînent une visibilité nulle, un ROI négatif de -25 % et une perte de parts de marché estimée à 15 % annuels face à des concurrents agiles.
Votre entreprise risque la stagnation, tandis que votre carrière pâtit d’objectifs non atteints et de budgets dilapidés.
Chaque trimestre sans expertise, l’écart avec les leaders du digital s’élargit irrémédiablement.
The Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Marques training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Marques training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser l’Influence Marketing : Stratégies et Bonnes Pratiques pour les Marques training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Tour d’horizon de l’évolution du marketing d’influence, définitions clés, grandes tendances des réseaux sociaux, analyse des différents types d’influenceurs (nano, micro, macro, célébrités), compréhension des communautés et plateformes (Instagram, TikTok, YouTube, LinkedIn, blogs), enjeux de l’authenticité et éthique.
Établir des objectifs clairs et mesurables, choisir les bons indicateurs, cartographier les influenceurs, analyser leur audience, déterminer les canaux adaptés selon votre marque, établir le brief influenceur, construire une campagne cohérente avec votre image, gestion du budget, exemples et études de cas concrets.
Négocier et contractualiser avec un influenceur (points juridiques, transparence, mentions obligatoires), organisation pratique du suivi de campagne, outils d’automatisation et de reporting, gestion de crise et modération, mesurer et présenter la performance (KPIs, reporting ROI), ajuster sa stratégie après analyse, fidélisation des influenceurs partenaires.
Target audience
Professionnels du marketing, communication, entrepreneurs, managers, responsables de marques souhaitant développer leur visibilité grâce à l’influence marketing
Prerequisites
Avoir des notions en marketing digital et en communication
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