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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in San Francisco in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de la création et l’optimisation des annonces produits sur Google Shopping, vos campagnes e-commerce tournent à vide.
68% des flux produits mal optimisés entraînent des rejets Google, générant 25 000 € de pertes mensuelles en clics inutiles et ventes manquées pour un catalogue moyen.
Votre entreprise perd 35% de parts de marché face à des concurrents affûtés, risquant suspensions de compte et échec stratégique.
Chaque mois sans expertise aggrave l’hémorragie budgétaire et compromet votre croissance.
The Google Shopping : Maîtriser la création et l’optimisation des annonces produits training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Google Shopping : Maîtriser la création et l’optimisation des annonces produits training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Google Shopping : Maîtriser la création et l’optimisation des annonces produits training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama du e-commerce via Google, différence entre Shopping et Search, architecture de Google Shopping, découverte de Google Merchant Center et configuration initiale. Revue des règles, politiques et exigences de Google. Premiers pas pour connecter un site e-commerce à Merchant Center. Étude de cas : validation d’un compte et résolution d’erreurs fréquentes.
Compréhension du flux de produits : format, attributs obligatoires et recommandés, traitement des images, gestion des variations produits. Techniques et outils (Google Sheets, XML, connecteurs CMS) pour générer et maintenir le flux. Optimisation des titres, descriptions, catégorisation et des spécificités techniques (Gtin, SKU, etc.). Synchronisation et mises à jour automatiques. Validation et résolution des problèmes sur Merchant Center.
Création de campagnes Shopping sur Google Ads, structure de compte optimale, ciblage et enchères. Introduction aux campagnes Smart Shopping et Performance Max. Mise en place de suivis de conversion, analyse des KPIs, optimisation du ROAS. Stratégies de segmentation, négociation des budgets et exclusions d’audience/produits. Automatisation et scripts utiles, exploitation des rapports et actions correctives. Perspectives : intégrations omnicanales, synchronisation avec les Marketplaces et le social commerce.
Target audience
Professionnels du e-commerce, responsables marketing digital, gestionnaires de catalogue produits, agences de communication digitale, toute personne souhaitant développer ses ventes via Google Shopping
Prerequisites
Maîtrise de base d’Internet et notions de gestion d’un catalogue en ligne. Une première expérience avec Google Ads est un plus.
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