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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Google Analytics, 75% des marketeurs interprètent mal les données d'audience, gaspillant jusqu'à 25% de leur budget publicitaire sur des campagnes inefficaces.
Chaque mois sans analyse précise, une entreprise perd en moyenne 8 000 € en opportunités de conversion et en trafic qualifié manqué, selon des études sectorielles.
Ces lacunes entraînent une stagnation des performances web, exposant l'entreprise à une perte de parts de marché de 15% face à des concurrents data-driven.
Votre carrière est en jeu : restez à la traîne, et les décideurs miseront sur d'autres profils agiles.
The Maîtriser Google Analytics : Analyse et Optimisation des Performances Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser Google Analytics : Analyse et Optimisation des Performances Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser Google Analytics : Analyse et Optimisation des Performances Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de Google Analytics, installation des balises de suivi (Gtag.js), prise en main de l'interface, configuration des propriétés et des vues, gestion des utilisateurs, notions-clés de la collecte des données et respect du RGPD.
Découverte des différents rapports par défaut (temps réel, audience, acquisition, comportement, conversions), lecture approfondie des rapports, analyse des sources de trafic, exploration des segments utilisateurs, création de rapports personnalisés et introduction à Google Data Studio.
Target audience
Webmasters, marketeurs, responsables communication et toute personne souhaitant optimiser la performance de sites web à partir des données d'audience
Prerequisites
Connaissances de base en gestion de site web ou expérience préalable dans le marketing digital
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