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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de la publicité TikTok Ads et de son optimisation stratégique, vos campagnes dilapident des budgets colossaux.
Les entreprises perdent en moyenne 40 % de leur investissement mensuel – soit plus de 5 000 € pour une PME – en raison d'erreurs d'audiences et de créatifs inadaptés.
70 % des échecs en acquisition de leads sur TikTok proviennent d'une stratégie défaillante, laissant vos concurrents capter 3 fois plus de visibilité et de conversions.
Ce retard freine la croissance de votre marque, expose votre carrière à l'obsolescence et risque de couler votre entreprise face à une concurrence impitoyable.
The Formation en Publicité TikTok Ads : Stratégie et Optimisation training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation en Publicité TikTok Ads : Stratégie et Optimisation training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation en Publicité TikTok Ads : Stratégie et Optimisation training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama du réseau TikTok, profil des utilisateurs et tendances, présentation de la régie publicitaire TikTok Ads Manager, chiffres-clés et opportunités pour les marques, navigation dans l’interface et paramétrages essentiels, création d’un compte annonceur.
Choisir les formats publicitaires adaptés (In-Feed, TopView, Branded Hashtag, Branded Effects), best practices créatives et storytelling spécifique à TikTok, segmentation avancée des audiences (comportementale, sociodémographique, reciblage…), création de personas et calage du tunnel de conversion.
Définition des KPIs, paramétrage des budgets, enchères et calendrier de diffusion, outils d’optimisation, A/B testing des annonces, suivi et interprétation des rapports de performance, diagnostic des campagnes, ajustement des paramétrages, conseils pour booster le ROI, études de cas concrets.
Target audience
Entrepreneurs, responsables marketing, community managers, agences de communication souhaitant exploiter TikTok pour booster la visibilité et la conversion de leur marque.
Prerequisites
Avoir une connaissance de base des réseaux sociaux et des stratégies marketing numériques.
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