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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Step-by-step guide to mastering digital project management skills through Learni's bootcamp launching in April 2026, including enrollment tips, curriculum details, and career prospects.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de Google Ads, vos campagnes SEA transforment des budgets publicitaires en pertes sèches, avec des clics inutiles et zéro conversion.
Les PME et indépendants gaspillent en moyenne 35% de leur investissement mensuel – soit 1 500 à 5 000 € – à cause d'enchères mal gérées et de ciblages approximatifs, selon des études sectorielles.
Cette inefficacité érode votre visibilité face à la concurrence agressive, stagne vos ventes et menace la pérennité de votre entreprise ou votre carrière de responsable marketing.
Chaque mois sans expertise SEA, vous laissez 70% du trafic qualifié à vos rivaux, creusant un déficit irrattrapable.
The SEA : Maîtriser Google Ads pour Booster sa Visibilité – Formation Pratique et Essentielle training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the SEA : Maîtriser Google Ads pour Booster sa Visibilité – Formation Pratique et Essentielle training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the SEA : Maîtriser Google Ads pour Booster sa Visibilité – Formation Pratique et Essentielle training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation du Search Engine Advertising ; panorama des principales plateformes (Google Ads, Bing Ads) ; différencier SEO et SEA ; terminologie essentielle (CPC, CPM, CTR, Quality Score, etc.) ; premiers pas sur Google Ads : ouverture d’un compte, interface, paramétrages de base.
Structurer une campagne : groupes d’annonces, choix des types de campagnes (Search, Display, Shopping) ; recherche et sélection des mots-clés ; rédaction d’annonces percutantes et efficaces ; extensions d’annonces ; stratégies d’enchères ; ciblage avancé (géographique, démographique, appareils). Études de cas réels et workshops.
Suivi des conversions et apprentissage du tracking ; utilisation de Google Analytics et des rapports Google Ads ; lecture des KPI (taux de clic, taux de conversion, coût/conversion, ROAS) ; techniques avancées d’optimisation (A/B testing, exclusions, ajustements d’enchères). Mise en place d’une stratégie de pilotage budgétaire et plan d’action pour lancer une première campagne.
Target audience
Responsables marketing, entrepreneurs, indépendants, PME souhaitant découvrir et optimiser la publicité payante sur les moteurs de recherche.
Prerequisites
Aucune connaissance préalable du SEA requise. Maîtrise des outils bureautiques et navigation web.
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