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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Discover essential strategies, trends, and best practices for effective GDPR compliance training tailored for organizations preparing for March 2026 enforcement and updates.
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Don't let this gap widen
Sans maîtrise de la gestion du SAV, 68 % des clients mécontents abandonnent définitivement l'entreprise après un incident mal géré, selon les études Zendesk.
Cela génère une perte moyenne de 25 000 € par an et par employé en CA évitable, sans compter les heures perdues (jusqu'à 15 h/semaine par technicien sur des escalades inutiles).
Pour les responsables et conseillers, ces lacunes exposent l'entreprise à une érosion rapide de sa réputation et freinent les promotions, tandis que les concurrents raflent la fidélisation.
Chaque mois sans compétences solides en SAV creuse un déficit insurmontable en loyauté client.
The Formation SAV : Maîtriser la gestion du Service Après-Vente pour fidéliser vos clients training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation SAV : Maîtriser la gestion du Service Après-Vente pour fidéliser vos clients training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation SAV : Maîtriser la gestion du Service Après-Vente pour fidéliser vos clients training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Rôle et enjeux du SAV pour l’entreprise, impact sur l’image de marque, analyse des attentes clients post-achat, présentation de différents modèles de SAV, cas concrets d’entreprises ayant optimisé leur SAV pour se démarquer.
Mise en place d’un processus de gestion des réclamations : recueil, classification, traitement ; gestion des retours, échanges et réparations ; traçabilité des interventions ; outils numériques (tickets, CRM, plateformes de suivi), aspects logistiques et légaux liés au SAV.
Gestion et résolution des situations conflictuelles ; écoute active et empathie ; formulation de réponses adaptées ; gestion de la communication multicanale (téléphone, tchat, email, réseaux sociaux) ; transformer l’insatisfaction en opportunité de fidélisation ; exploitation des enquêtes de satisfaction, analyse et amélioration continue des processus SAV.
Target audience
Conseillers clientèle, responsables SAV, techniciens et toute personne amenée à intervenir dans la gestion du service après-vente
Prerequisites
Première expérience en relation client ou gestion de réclamation
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