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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Don't let this gap widen
Sans maîtrise des LinkedIn Ads en B2B, 70% des campagnes produisent des leads non qualifiés, gaspillant en moyenne 8 000 € par mois en budgets publicitaires inefficaces.
Chaque erreur de ciblage ou d'optimisation génère 15 heures de travail inutile pour les commerciaux, bloquant la croissance et augmentant les coûts d'acquisition de 40%.
Les entreprises stagnent, perdant 25% de parts de marché face à des concurrents agiles, au risque de licenciements pour les responsables marketing et de faillites pour les PME.
Chaque mois sans expertise, vos opportunités s'évaporent.
The LinkedIn Ads : Maîtriser la Publicité B2B et Générer des Leads Qualifiés training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the LinkedIn Ads : Maîtriser la Publicité B2B et Générer des Leads Qualifiés training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the LinkedIn Ads : Maîtriser la Publicité B2B et Générer des Leads Qualifiés training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de la plateforme LinkedIn Campaign Manager, différences majeures avec les autres plateformes (Google, Facebook). Appréhender les formats publicitaires (Sponsored Content, Message Ads, Dynamic Ads, Text Ads). Définir ses objectifs publicitaires sur LinkedIn (notoriété, engagement, génération de leads). Exemples de stratégies efficaces en B2B.
Création pas à pas d'une campagne. Paramétrage des audiences (fonctions, secteurs, tailles d'entreprises, remarketing). Rédaction et conception d’annonces percutantes adaptées au public LinkedIn. A/B testing des visuels et messages. Mise en place des budgets et enchères : stratégies et astuces d’optimisation.
Utilisation des outils d’analyse LinkedIn pour suivre les indicateurs clés (CPL, CTR, taux de conversion, coût par envoi de formulaire, etc.). Lire et interpréter les rapports, mettre en place des tableaux de bord personnalisés. Optimisation avancée : ajustement en continu, reciblage, intégration avec CRM et outils d’automation marketing. Étude de cas et retour sur campagnes réelles. Élaboration d’un plan d’action personnalisé.
Target audience
Responsables marketing, consultants, commerciaux, entrepreneurs et toute personne en charge de la génération de leads B2B
Prerequisites
Connaissances de base en marketing digital et d’utilisation de LinkedIn
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