Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Formation LinkedIn Ads - Booster vos leads B2B qualifiés training are: Connaissances de base en marketing digital et compte LinkedIn actif. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Formation LinkedIn Ads - Booster vos leads B2B qualifiés training is available in présentiel. The format can be adapted to your needs (inter, intra, custom).

Formation LinkedIn Ads - Booster vos leads B2B q... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Formation LinkedIn Ads - Booster vos leads B2B qualifiés training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Formation LinkedIn Ads - Booster vos leads B2B qualifiés training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Formation LinkedIn Ads - Booster vos leads B2B qualifiés training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Maîtriser les fondamentaux de LinkedIn Ads pour campagnes professionnelles certifiantes

Développer des compétences en targeting B2B précis et efficace

Concevoir des publicités LinkedIn performantes en entreprise

Configurer des campagnes Sponsored Content et InMail optimisées

Analyser les métriques clés pour ROI maximal en formation

Implémenter des stratégies de remarketing pour leads qualifiés

Training program

Module 1Fondamentaux LinkedIn Ads : comprendre la plateforme et le targeting B2B (outils Campaign Manager, audiences)

Découverte immersive de LinkedIn Ads via Campaign Manager, configuration de votre premier compte professionnel, exploration des objectifs campagne comme notoriété ou génération de leads, segmentation audiences par poste, secteur et entreprise, exercices pratiques sur cas réels B2B, création de personas cibles avec outils natifs, premiers tests de ciblage pour identifier opportunités immédiates et éviter pièges courants.

Module 2Création LinkedIn Ads : formats publicitaires et optimisation créative (Sponsored Content, InMail, messages)

Conception hands-on de publicités Sponsored Content et Carousel, rédaction de copies persuasives adaptées B2B, intégration visuels impactants via Canva et LinkedIn Studio, mise en place de formulaires leads natifs, tests A/B sur messages InMail personnalisés, ateliers collaboratifs pour raffiner créas, production de templates réutilisables qui boostent clics et conversions dès la première campagne.

Module 3Analyse et scaling LinkedIn Ads : métriques ROI et stratégies avancées (Conversion Tracking, budgets)

Plongée dans analytics LinkedIn avec focus sur CPC, CTR et coût par lead, installation pixel tracking pour mesurer ROI réel, optimisation budgétaire jour 3 via enchères automatiques, scaling campagnes gagnantes sur audiences similaires, cas d'étude entreprises réussies, exercices de diagnostic et correction erreurs courantes, élaboration plan scaling personnel avec prévisions chiffrées pour rentabiliser investissements publicitaires.