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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Memphis in October 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Discover the best warehouse management and logistics training options scheduled for March 2026, focusing on emerging trends like AI automation, sustainability, and supply chain resilience to boost your career.
Don't let this gap widen
Sans maîtrise de GA4, les entreprises perdent en moyenne 30% de leurs opportunités marketing faute d'analyse précise des comportements utilisateurs, avec des campagnes publicitaires gaspillant jusqu'à 25 000€ annuels sur des ciblages inefficaces.
Les équipes marketing passent 40% de temps en plus sur des rapports manuels obsolètes, exposant l'entreprise à des décisions basées sur des données incomplètes qui freinent la croissance de 15% selon Google.
En 2024, 68% des recruteurs en digital écartent les profils ne certifiés pas sur les analytics modernes, risquant une stagnation carrière et un retard compétitif majeur face aux concurrents data-driven qui optimisent en continu.
The Formation GA4 - Analyser efficacement les données de votre site training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation GA4 - Analyser efficacement les données de votre site training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation GA4 - Analyser efficacement les données de votre site training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Création rapide d'un compte GA4 et installation du tag sur un site test via Google Tag Manager, exploration immersive de l'interface moderne avec configuration des flux de données, premier suivi d'événements standards et personnalisés sur des cas concrets d'entreprise comme les clics boutons ou scrolls, analyse en direct des rapports temps réel, acquisition et engagement pour identifier les sources de trafic performantes, exercices pratiques de segmentation utilisateurs et création de conversions e-commerce, réalisation d'un rapport personnalisé livrable avec recommandations actionnables pour booster le ROI marketing.
Target audience
Marketeurs digitaux, chefs de produit, webmasters souhaitant une montée en compétences sur l'analyse web professionnelle
Prerequisites
Notions de base en marketing digital et utilisation courante d'un navigateur web
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