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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Allan BusiNov 1, 20268 min readSheffieldDon't let this gap widen
Sans compétences avancées en email marketing, 70% des campagnes atterrissent en spam, gaspillant des budgets publicitaires jusqu'à 5000€ par mois en entreprises e-commerce.
Les taux d'ouverture inférieurs à 20% entraînent une perte de 40% de revenus potentiels sur leads non nurturés.
En 2024, 85% des marketeurs non formés subissent des amendes RGPD dépassant 20k€ pour non-conformité.
Chaque trimestre sans optimisation creuse l'écart concurrentiel, exposant votre carrière à l'obsolescence face à des équipes automatisées livrant 3x plus de conversions.
The Formation Email Marketing - Booster vos ventes automatisées training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Formation Email Marketing - Booster vos ventes automatisées training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Formation Email Marketing - Booster vos ventes automatisées training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Plongez dans la segmentation dynamique des listes email pour des campagnes ultra-personnalisées, configurez des segments basés sur comportements et données CRM dans Mailchimp et Klaviyo, réalisez des exercices pratiques sur bases réelles d'entreprise, créez des personas détaillés avec scoring RFM, testez des flux conditionnels, produisez un plan de segmentation actionable avec métriques prévues pour booster les ouvertures de 30%.
Construisez des automatisations puissantes pour nurturer les leads et recover les abandons de panier, intégrez des triggers comportementaux dans ActiveCampaign et Brevo, développez des workflows multi-étapes avec conditions if/then, appliquez des exercices sur cas e-commerce concrets, personnalisez contenus dynamiques via merges tags, générez des rapports initiaux de simulation, validez des scénarios pour des revenus récurrents automatisés en entreprise.
Maîtrisez l'analyse des KPIs email avec taux d'ouverture, clics et conversions via Google Analytics et outils natifs, effectuez des A/B tests multivariés sur sujets et designs, explorez heatmaps pour optimiser placements CTA, corrigez délivrabilité avec authentifications DKIM/SPF, appliquez cas réels d'entreprise pour audits complets, produisez un dashboard personnalisé et roadmap d'optimisations prédisant 25% de ROI supplémentaire.
10 participants max.
$3,465 / per person
21 heures
distancielTarget audience
Marketeurs digitaux, responsables e-commerce, chefs de produit pour une montée en compétences professionnelle
Prerequisites
Bases en marketing digital et utilisation d'un outil d'emailing comme Mailchimp
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