Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Formation Brevo - Automatiser vos campagnes email pros training are: Connaissances de base en marketing email et navigation web intuitive. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Formation Brevo - Automatiser vos campagnes email pros training is available in distanciel. The format can be adapted to your needs (inter, intra, custom).

Formation Brevo - Automatiser vos campagnes emai... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Formation Brevo - Automatiser vos campagnes email pros training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Formation Brevo - Automatiser vos campagnes email pros training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Formation Brevo - Automatiser vos campagnes email pros training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training access terms and deadlines

Training objectives

Maîtriser l'interface Brevo pour des campagnes emailing professionnelles

Développer des listes de contacts et segments qualifiés en entreprise

Concevoir des automatisations marketing certifiantes et performantes

Implémenter des campagnes multicanales avec SMS et chat

Analyser les métriques Brevo pour optimiser les compétences ROI

Intégrer Brevo à des outils CRM pour une formation complète

Training program

Module 1Fondamentaux Brevo : configurer son compte et explorer l'interface (navigation, dashboard, premières intégrations)

Inscription rapide sur Brevo et configuration complète du compte professionnel, découverte intuitive du dashboard avec focus sur les modules emailing et contacts, exercices pratiques pour paramétrer les préférences expéditeur et vérifications RGPD, création d'un premier workflow simple, tests en live avec feedback formateur pour une montée en compétences immédiate et sécurisée.

Module 2Gestion contacts Brevo : importer, segmenter et enrichir les listes (outils CSV, tags, doublons)

Import massif de contacts via CSV ou API basique, nettoyage automatique des doublons et enrichissement avec données personnalisées, segmentation avancée par critères comportementaux et démographiques pour cibler précisément, exercices sur cas réels d'entreprise comme un e-commerce, production de listes qualifiées prêtes à l'emploi avec export et documentation, valeur immédiate pour booster vos taux d'ouverture dès la première utilisation.

Module 3Campagnes emailing Brevo : créer templates et automatisations (éditeur drag-and-drop, triggers)

Prise en main de l'éditeur drag-and-drop pour designer des templates responsive et professionnels, personnalisation dynamique avec variables et blocs conditionnels, mise en place d'automations simples comme bienvenue ou abandoned cart, envoi test et optimisation A/B en live, développement d'une séquence complète sur un scénario entreprise réel, livrables incluant templates réutilisables pour accélérer vos futures campagnes marketing.

Module 4Analytics et optimisation Brevo : mesurer ROI et bonnes pratiques (rapports, conformité, scaling)

Analyse approfondie des métriques clés comme ouverture, clics et conversions via les rapports Brevo natifs, identification des points de friction et ajustements data-driven, intégration basique avec Google Analytics pour tracking avancé, revue de conformité RGPD et anti-spam, exercices sur optimisation d'une campagne existante, plan d'action personnalisé avec recommandations pour scaler en entreprise et maximiser le retour sur investissement rapidement.