Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Formation Brevo - Maîtriser l'email marketing automation training are: Connaissances de base en marketing digital, utilisation d'email et tableurs comme Excel. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Formation Brevo - Maîtriser l'email marketing automation training is available in présentiel. The format can be adapted to your needs (inter, intra, custom).

Formation Brevo - Maîtriser l'email marketing au... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Formation Brevo - Maîtriser l'email marketing automation training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Formation Brevo - Maîtriser l'email marketing automation training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Formation Brevo - Maîtriser l'email marketing automation training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Maîtriser les fondamentaux de Brevo pour des campagnes email professionnelles

Développer des listes de contacts qualifiées et conformes RGPD en entreprise

Concevoir des emails responsive avec l'éditeur drag-and-drop de Brevo

Implémenter des automatisations marketing simples et efficaces

Analyser les performances des campagnes pour optimiser les ROI certifiants

Intégrer Brevo à des outils CRM pour une gestion fluide des compétences

Training program

Module 1Fondamentaux Brevo : configuration compte et gestion contacts (interface, RGPD, segmentation)

Découverte immersive de l'interface Brevo avec création de compte professionnel, importation et nettoyage de listes de contacts via outils intégrés, segmentation avancée par critères démographiques et comportementaux pour cibler précisément vos prospects, exercices pratiques sur des cas réels d'entreprise, premiers tests d'envoi transactional et validation RGPD pour une conformité immédiate, production d'une liste qualifiée prête à l'emploi en fin de journée.

Module 2Création campagnes Brevo : emails et newsletters responsive (éditeur drag-and-drop, templates, personnalisation)

Plongée dans l'éditeur intuitif drag-and-drop de Brevo pour concevoir des emails visuellement impactants, personnalisation dynamique avec variables et merge tags pour booster l'engagement, adaptation responsive sur mobile et desktop via tests A/B intégrés, ateliers pratiques sur templates prêts-à-l'emploi adaptés à votre secteur, envoi de newsletters test avec suivi en temps réel, réalisation d'un kit de 3 emails professionnels livrables et optimisés pour conversion.

Module 3Automatisation et analyse Brevo : workflows et reporting (scénarios, métriques, optimisation ROI)

Construction de workflows d'automatisation Brevo pour nurturing leads et relances abandon de panier, connexion simple à des outils externes comme sites web ou CRM via API no-code, analyse approfondie des métriques clés avec tableaux de bord personnalisés, exercices sur cas concrets d'entreprise pour identifier les goulets d'étranglement, optimisation itérative des campagnes via insights data-driven, finalisation d'un plan d'action stratégique avec rapport de performance certifiant vos nouvelles compétences.