Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Discover the best warehouse management and logistics training options scheduled for March 2026, focusing on emerging trends like AI automation, sustainability, and supply chain resilience to boost your career.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise du parcours client, 73 % des clients insatisfaits abandonnent définitivement votre marque, générant une perte moyenne de 1 200 € de chiffre d'affaires par client perdu selon Forrester.
Les entreprises négligeant l'expérience client voient leur taux de churn grimper de 20 % annuellement, avec des coûts d'acquisition de nouveaux clients multipliés par 5 à 25.
Chaque mois sans optimisation expose votre organisation à une érosion rapide de la réputation et des parts de marché, menaçant directement la croissance et votre progression de carrière.
Agissez avant que la concurrence ne capte vos clients déçus.
The Devenir Expert en Expérience Client : Créer et Piloter un Parcours Client d’Excellence training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Devenir Expert en Expérience Client : Créer et Piloter un Parcours Client d’Excellence training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Devenir Expert en Expérience Client : Créer et Piloter un Parcours Client d’Excellence training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition et enjeux de l’expérience client, évolution des attentes clients à l’ère du digital. Présentation des concepts clés : satisfaction, fidélité, recommandation. Comprendre le lien entre expérience client et performance de l’entreprise. Ateliers sur la perception client vs. entreprise.
Analyse des parcours clients omnicanaux : outils et méthodologies (persona, customer journey map). Identification et gestion des moments de vérité (wow et pain points). Construction d'une expérience mémorable à chaque étape du parcours. Mise en pratique avec des études de cas concrets (BtoB/BtoC).
Choisir les bons indicateurs (NPS, CSAT, CES). Mise en place d’enquêtes, retour client, analyse des verbatims. Exploiter les feedbacks clients : boucle d’amélioration continue. Impliquer les collaborateurs dans une démarche orientée client. Définition d’un plan d’action personnalisé pour son organisation.
Target audience
Professionnels du service client, responsables commerciaux, responsables marketing, gestionnaires de point de vente, toute personne souhaitant optimiser l’expérience des clients dans son organisation
Prerequisites
Avoir une première expérience dans la gestion de la relation client
Loading...
Please wait a moment





























