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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Cybersecurity training in Sheffield in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Glasgow in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise de la rédaction et de l’automatisation des emails de relance commerciale, 80% des prospects qualifiés sont perdus à jamais, abandonnant votre pipeline de vente.
Une entreprise rate en moyenne 25% de son CA potentiel – soit 5 000 € par mois pour une équipe de 5 commerciaux – à cause de relances mal ciblées et manuelles.
Les commerciaux gaspillent 12 heures par semaine en suivis inefficaces, menaçant la productivité, l’épuisement des équipes et la compétitivité face aux concurrents automatisés.
Chaque retard amplifie les risques de turnover client et de carrière bloquée.
The Maîtriser la rédaction et l’automatisation des emails de relance commerciale training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser la rédaction et l’automatisation des emails de relance commerciale training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser la rédaction et l’automatisation des emails de relance commerciale training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction : pourquoi et quand relancer ses prospects et clients ? Tour d’horizon des différents types de relances commerciales : relance après envoi d’une proposition, relance de devis, relance après événement, relance pour impayés, relance fidélisation. Les bonnes pratiques de base pour une relance efficace : empathie, clarté, concision, professionnalisme, personnalisation. Anatomie d’un email de relance performant : objet, introduction percutante, corps du message, appel à l’action, formulation de la relance. Étude d’exemples d’emails de relance réussis et analyse d’e-mails à optimiser. Exercices pratiques de rédaction. Introduction à l’automatisation avec des outils comme Mailchimp, Hubspot, Lemlist ou Sendinblue.
Target audience
Commerciaux, assistants commerciaux, responsables de la relation client, entrepreneurs, toute personne en charge du suivi client ou de la prospection
Prerequisites
Maîtriser les bases de l’emailing professionnel (adresse mail professionnelle, usage quotidien de la messagerie électronique)
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