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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans calendrier éditorial efficace, votre stratégie de contenu web vire au chaos : publications sporadiques, doublons et contenus inadaptés aux audiences.
Une PME perd en moyenne 20 000 € par an en budget marketing gaspillé sur des posts inefficaces, avec une baisse de 40 % du trafic organique.
65 % des échecs en acquisition de leads chez les TPE/PME sont liés à cette absence de planification, menaçant directement la croissance et votre position professionnelle.
Chaque mois sans maîtrise aggrave les pertes : agissez avant que la concurrence ne vous dépasse irrémédiablement.
The Créer un Calendrier Éditorial Efficace pour Maîtriser sa Stratégie de Contenu Web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Créer un Calendrier Éditorial Efficace pour Maîtriser sa Stratégie de Contenu Web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Créer un Calendrier Éditorial Efficace pour Maîtriser sa Stratégie de Contenu Web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du calendrier éditorial. Objectifs et bénéfices pour la communication web. Analyse des cas concrets et identification des enjeux propres à chaque entreprise. Introduction à la stratégie de contenu et alignement avec les objectifs marketing. Présentation des grands types de canaux (blog, réseaux sociaux, newsletter...).
Bâtir l’ossature de son calendrier : événements clés, marronniers, lancements produits. Méthodes pour générer des idées de contenus pertinentes selon l’audience (personas). Initiation aux outils digitaux : Google Calendar, Trello, Asana, Notion, outils spécialisés SEO. Exercices pratiques de construction d’un calendrier sur divers canaux.
Gestion des workflows et rôles au sein de l’équipe éditoriale. Techniques pour assurer la régularité des publications et adapter en cas d’imprévus. Suivi des performances : indicateurs clés, reporting simple et outils de mesure (Google Analytics, réseaux sociaux). Processus d’ajustement : recyclage, réorganisation, test & learn.
Target audience
Responsables marketing, chargés de communication, créateurs de contenu, community managers, TPE/PME souhaitant structurer leur production de contenus.
Prerequisites
Connaissances de base en marketing digital et en création de contenus.
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