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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise avancée du branding et des stratégies de marque, votre entreprise dilue son identité et perd 23% de son CA potentiel en moyenne, selon des études sectorielles.
75% des échecs de startups dans les 3 premières années sont liés à un positionnement de marque faible, générant des coûts d'erreurs cumulés à 50 000 € par campagne ratée.
Cela expose votre carrière et votre business à une érosion rapide de la compétitivité face à des concurrents affûtés.
Chaque mois sans expertise solide, la visibilité s'effrite et les opportunités s'évaporent.
The Développez une Marque Forte : Formation Complète en Branding et Stratégies de Marque training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Développez une Marque Forte : Formation Complète en Branding et Stratégies de Marque training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Développez une Marque Forte : Formation Complète en Branding et Stratégies de Marque training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition du branding et de ses enjeux aujourd'hui ; Les grands principes du branding ; Étude de cas de marques fortes ; Analyse et diagnostic de positionnement ; Exercice pratique : diagnostic d’une marque existante.
Détermination des valeurs et de la raison d’être ; Création du brand book (charte graphique, ton de voix, storytelling) ; Stratégies de différenciation ; Introduction au design de l’identité visuelle (logo, couleurs, typographies) ; Atelier : élaboration du positionnement et du storytelling de votre projet.
Déploiement de la marque sur les canaux digitaux et physiques ; Pilotage de la marque sur la durée ; Mesure de la notoriété et veille e-réputation ; Outils de suivi et d’ajustement de stratégie ; Simulation : Plan de lancement et gestion de crise.
Target audience
Entrepreneurs, responsables marketing, chefs de projet communication, directeurs artistiques, créateurs d'entreprise
Prerequisites
Connaissances de base en marketing ou communication, expérience professionnelle souhaitée
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