Is the training Qualiopi certified?

Yes, Learni is a Qualiopi-certified training organization. This certification guarantees the quality of our courses and enables funding through OPCO and other mechanisms.

How can I fund my training?

Our courses are eligible for OPCO funding. Learni supports you through the funding process. A personalized quote is available upon request.

What are the prerequisites for this training?

The prerequisites for the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads training are: Basic knowledge of digital marketing and an active personal LinkedIn account. A preliminary interview validates your eligibility.

Is the training available in person?

Yes, the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads training is available in remote. The format can be adapted to your needs (inter, intra, custom).

Training LinkedIn Ads 2026 - Generate Qualified ... | Learni

The story of Learni

Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.

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Methods, approaches, and teaching resources

The Training LinkedIn Ads 2026 - Generate Qualified B2B Leads training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.

The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.

Teaching resources provided

To ensure the quality of the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads training, Learni provides the following teaching resources:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, video projector or interactive touchscreen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, practical exercises, and supplementary resources
Post-training access to materials and teaching resources

For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.

* contact us for remote feasibility** ratio varies depending on the training followed

Assessment methods

The assessment of skills acquired during the Training LinkedIn Ads 2026 - Generate Qualified B2B Leads training is carried out through:

During training: case studies, practical exercises, and professional scenarios
At the end of training: self-assessment questionnaire and skills evaluation by the trainer
After training: training completion certificate detailing acquired skills

Training accessibility

Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.

Training objectives

Master the fundamentals of LinkedIn Ads 2026 for professional certifying campaigns

Develop skills in creating high-performing targeted B2B advertisements

Configure optimized LinkedIn Ads campaigns to generate qualified leads

Analyze performances using LinkedIn tools for business adjustments

Implement advanced retargeting and A/B testing strategies on LinkedIn Ads

Deploy advertisements compliant with 2026 updates to maximize ROI

Training program

Module 1LinkedIn Ads 2026 Fundamentals: Account Setup and Initial Configurations (Campaign Manager Tools, Pixels)

Dive into the world of LinkedIn Ads 2026 by creating your professional Campaign Manager account, configure tracking pixels to measure precise conversions, explore new AI features for advanced B2B targeting, run your first simple ad tests on qualified audiences, produce an initial setup report with a complete checklist, and apply concrete business cases for immediate, rewarding hands-on practice.

Module 2LinkedIn Ads Targeting: Precise B2B Audiences (Job Filters, Companies, Skills)

Learn to segment ultra-qualified audiences using advanced LinkedIn Ads 2026 filters such as job titles, company size, and senior skills, test lookalike audiences based on your existing customers to scale effectively, build realistic B2B personas from LinkedIn data, launch targeted Sponsored Content campaigns with practical exercises in your sector, analyze initial insights to refine, and produce a deliverable: a personalized audience plan ready for business deployment.

Module 3Creating LinkedIn Ads: Engaging Formats (Carousel, Video, InMail Messages)

Master the design of impactful LinkedIn Ads 2026 by testing carousel formats for B2B storytelling, short mobile-optimized videos with AI subtitles, and personalized InMail messages for direct conversions, integrate professional visuals using Canva and LinkedIn tools, A/B test headlines and CTAs on real business cases, measure real-time engagement, produce a complete creative kit with 5 ready variants, and turn your ideas into high-performing assets to boost leads immediately.

Module 4Optimizing LinkedIn Ads: Budgeting, Bidding, and 2026 Automations

Optimize your LinkedIn Ads budgets with intelligent 2026 bidding strategies such as target CPA and ROAS maximization, set up AI automations for automatic pauses and boosts, simulate scenarios on ongoing campaigns with live adjustments, analyze key metrics (CTR, CPC, conversions) via dashboards, reduce unnecessary costs by 30% through practical exercises, and finalize a detailed budget optimization plan for superior ROI in a professional business environment.

Module 5Analysis and Scaling LinkedIn Ads: Advanced Reporting and Long-Term Strategies (Retargeting, Funnels)

Conclude by analyzing full LinkedIn Ads 2026 performances with customized reports and AI insights, implement dynamic retargeting for website visitors and warm leads, build multi-touch B2B funnels for massive scaling, test CRM integrations like HubSpot, produce a final dashboard with actionable recommendations, defend your strategy in a group presentation, and leave with a certified playbook to deploy profitable LinkedIn Ads campaigns starting the following week.