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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Hotjar Training - Optimizing UX through Behavioral Analyses training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Hotjar Training - Optimizing UX through Behavioral Analyses training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Hotjar Training - Optimizing UX through Behavioral Analyses training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Full customization of Hotjar account for complex e-commerce sites, implementation of variable tags and conditional triggers on critical events, integration via Google Tag Manager with live A/B tests, practical exercises on your real domain including console debugging and code optimization for zero performance impact, production of a baseline tracking report ready for future analyses, immediately enhancing your enterprise skills.
In-depth exploration of session recordings with advanced filters by device and rage-click behaviors, configuration of scroll and click heatmaps on high-traffic pages, building custom conversion funnels to detect hidden drop-offs, real e-shop cases with collaborative annotations and data exports, real-time analysis exercises on company datasets, generation of actionable insights via incoming surveys and feedback, transforming raw data into impactful UX recommendations.
Deployment of NPS and exit-intent surveys with branching logic for precise targeting, connecting Hotjar API to Google Analytics and CRM tools like HubSpot for unified data flows, creation of custom dashboards via Hotjar Trends and exports to Tableau, practical workshops on behavioral anomaly alert automations, global UX optimization via integrated A/B testing, final deliverable: a proven ROI strategic plan with before/after metrics, boosting your professional certified projects.
Target audience
UX researchers, growth hackers, product managers, and data analysts seeking to advance Hotjar skills in a corporate environment
Prerequisites
Mastery of Google Analytics GA4, UX/UI basics, and JavaScript for custom tracking
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