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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training: Mastering Google Ads - Fundamentals and Optimizations for Profitable Campaigns training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training: Mastering Google Ads - Fundamentals and Optimizations for Profitable Campaigns training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training: Mastering Google Ads - Fundamentals and Optimizations for Profitable Campaigns training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of digital advertising and Google Ads; key terminology and concepts; interface discovery; account structure (campaigns, ad groups, ads); choice of conversion objectives; account setup, access management, and budgets.
Differences between Search, Display, Shopping, Video; methodology for creating a high-performing Search campaign (keyword research, use of the planner, match types); design of text ads and ad extensions; ad group structuring; Quality Score principles; Display Network setup and targeting; introduction to remarketing.
Tracking tools (Google Analytics, Google Tag Manager); conversion tracking setup; results analysis (CPC, CTR, QS, conversion rate, profitability); continuous optimization: bid adjustments, audiences, attribution, automation (rules, smart campaigns, scripts), multi-device management, and advanced case studies. Analysis sessions on real campaigns.
Target audience
Entrepreneurs, marketing managers, communication officers, digital project managers, SMEs, freelancers, anyone wishing to optimize their visibility and customer acquisition via Google Ads
Prerequisites
Basic knowledge of digital marketing. First experience in managing online campaigns recommended.
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