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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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Without advanced expo training, you risk losing 40% of qualified leads, as indicated by the Salons France 2023 study where 62% of booths report an ROI below 20%.
Waste budget on poorly designed booths that repel 70% of visitors, miss 50% of potential sales due to bland pitches, and let 80% of prospects slip away without effective follow-up.
Risk GDPR fines on poorly managed client databases, or obsolescence against innovative competitors capturing 3x more business.
Invest 14 hours to reverse the trend, go from 15% to 55% ROI, and secure sustainable growth without these costly pitfalls.
The Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Advanced Expo Training - Maximize Sales and ROI at Professional Trade Shows training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Dive into competitive analysis via SWOT matrix applied to real trade show cases, design immersive mockups with Canva during practical workshops on your sector, write a personalized expo brief incorporating AIDA methods to capture attention, test your prototypes in groups to refine visual impact, gain confidence to turn every m² of booth into a lead-generating machine, and leave with ready-to-deploy tools for immediate results.
Learn to deliver irresistible pitches with storytelling techniques in live role-plays, integrate CRM data to qualify prospects in real-time via HubSpot exercises, calculate precise ROI with advanced Excel spreadsheets on quantified cases, develop an automated follow-up plan to boost conversions by 40%, analyze common mistakes to avoid them, and conclude with the presentation of your complete expo project, ready to generate explosive sales at the next trade show.
10 participants max.
$2,310 / per person
14 hours
in-personTarget audience
Marketing managers, product managers, experienced salespeople seeking to advance their skills in professional exhibitions.
Prerequisites
3 years of experience participating in trade shows, proficiency in design tools like Canva or PowerPoint, basics in KPI analysis and CRM.
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Expert
€2,100.0014 hours
remote10 pers. max.introductory€4,200.0028 hoursin-person10 pers. max.Expert€1,050.007 hoursin-person10 pers. max.intermediate€1,050.007 heuresin-person10 pers. max.
