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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Training Content Design: Strategies and Best Practices for an Optimized User Experience training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Training Content Design: Strategies and Best Practices for an Optimized User Experience training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Training Content Design: Strategies and Best Practices for an Optimized User Experience training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Presentation of the Content Design discipline. History and state of the art. Differences between copywriting, web writing, and Content Design. Key role in the UX approach. Introduction to user-centered methods: conducting research, understanding journeys, defining user intents and needs. Presentation of methodological frameworks (Content first, Design thinking…).
Creating personas to adapt content. Methods for user journey mapping and prioritizing key touchpoints. Defining the tone, voice, and editorial charter of the company. Structuring content: sitemap, information hierarchy, content-oriented wireframes and prototypes. Collaborative tools and best practices with designers, developers, and product managers (style guides, workflows, co-editing tools).
User testing methodology applied to writing. Analyze and audit existing content (inclusive writing, accessibility, SEO performance). A/B tests and microcopy. Practical cases: transforming complex content, UX storytelling, multi-support adaptation (app, web, emails, notifications). Review of common mistakes and how to avoid them. Setting up a customizable action plan for one's company context.
Target audience
Digital professionals, UX/UI designers, web writers, project managers, communicators who wish to optimize content design
Prerequisites
Prior experience in creating digital content, web writing, or UX design will facilitate understanding
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