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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise du tree testing, la navigation de vos sites et apps reste intuitive pour moins de 40% des utilisateurs, générant un taux de rebond moyen de 62%.
Les entreprises perdent ainsi 25% de leurs conversions potentielles, soit 50 000 € en moyenne par projet refondu en urgence.
Ces échecs UX exposent votre équipe à des plaintes clients récurrentes, une chute de 15% du trafic organique et un risque majeur de perte de parts de marché.
Chaque mois sans optimisation précise creuse le fossé avec la concurrence agile.
The Maîtriser le Tree Testing pour l’Optimisation de la Navigation UX training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Tree Testing pour l’Optimisation de la Navigation UX training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Tree Testing pour l’Optimisation de la Navigation UX training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Introduction à la méthode du tree testing : origine, contexte d’utilisation et avantages par rapport aux autres méthodes de test UX. Présentation des outils (Treejack, Optimal Workshop, etc.). Analyse des structures d’information : menus, catégories, taxonomy. Préparation d’une arborescence à tester. Exercices pratiques : élaboration d’une architecture de site cible, rédaction de scénarios utilisateurs pertinents.
Target audience
Designers UX, UI, chefs de projet web, responsables produits numériques, ergonomes, toute personne souhaitant améliorer la navigation de sites ou d’applications
Prerequisites
Connaissance des fondamentaux en UX/UI ou en conception de parcours utilisateur
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