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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
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Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise avancée de la gestion des balises via Google Tag Manager, 45 % des données web collectées sont inexactes, faussant analyses et ROI marketing.
Chaque erreur de tracking génère une perte moyenne de 5 200 € en opportunités manquées, tandis que la dépendance à l'IT allonge les délais de déploiement de 15 jours par campagne.
Votre entreprise perd ainsi 30 % de ses conversions potentielles, exposant sa compétitivité et votre progression de carrière à un risque majeur.
Chaque mois sans expertise aggrave ces fuites de données et de revenus de manière exponentielle.
The Google Tag Manager : Maîtrisez la gestion avancée des balises pour optimiser vos données web training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Google Tag Manager : Maîtrisez la gestion avancée des balises pour optimiser vos données web training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Google Tag Manager : Maîtrisez la gestion avancée des balises pour optimiser vos données web training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation de l'écosystème du tag management. Avantages du GTM dans un environnement data-driven. Création d’un compte GTM, installation du conteneur sur un site web, découverte de l’interface. Introduction aux concepts de balises (tags), déclencheurs (triggers), variables et espace de travail.
Déploiement concret de tags pour Google Analytics, Facebook Pixel, Adwords, Hotjar. Mise en place de déclencheurs complexes (ex : clics, formulaires, scrolls, timers). Configuration des variables intégrées et création de variables personnalisées JavaScript. Gestion des versions et de l’environnement de test.
Utilisation du mode aperçu et du débogueur pour vérifier la remontée des données. Dépannage des balises courantes, audit de la performance et de la sécurité d’un conteneur. Bonnes pratiques, automatisation des tâches répétitives (ex : déploiement multi-site), contrôle de la confidentialité et conformité RGPD. Cas pratiques et adaptation aux besoins spécifiques des participants.
Target audience
Webmarketeurs, analystes web, responsables marketing, développeurs web souhaitant optimiser et automatiser la gestion des balises sans intervention IT systématique
Prerequisites
Connaissance de base du marketing digital et des principes de la collecte de données web
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