Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
Master influence and persuasion skills for 2026 with proven strategies, emerging tech, and practical exercises tailored for professional growth in a dynamic world.
Artificial Intelligence training in Cardiff in May 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Cybersecurity training in Oklahoma City in December 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in New York in September 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Don't let this gap widen
Sans maîtrise du SEA, 40 % des budgets publicitaires sont gaspillés en clics non qualifiés et enchères surévaluées, selon des études sectorielles.
Une entreprise moyenne perd ainsi 20 000 € par an en ROI décevant et opportunités manquées, avec 60 % des campagnes sous-performant faute d'optimisation.
Cela érode les parts de marché face à des concurrents agiles, menaçant la croissance et exposant les responsables marketing à des échecs professionnels graves.
Chaque trimestre sans compétences solides en SEA amplifie les écarts concurrentiels, rendant toute relance plus coûteuse et incertaine.
The Maîtriser le Search Engine Advertising (SEA) : Fondamentaux et Pratiques Essentielles training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser le Search Engine Advertising (SEA) : Fondamentaux et Pratiques Essentielles training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser le Search Engine Advertising (SEA) : Fondamentaux et Pratiques Essentielles training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Présentation générale des moteurs de recherche et des modèles publicitaires. Introduction à Google Ads et Bing Ads. Différences entre SEA et SEO. Étude de cas sur la place du SEA dans une stratégie digitale globale. Sélection des objectifs de campagne (trafic, leads, conversions). Définition des KPIs et calcul du ROI.
Mise en place d’un compte Google Ads. Structure d’une campagne : campagnes, groupes d’annonces, annonces, et mots-clés. Les types de correspondance des mots-clés et leur impact sur la diffusion. Utilisation des outils de planification des mots-clés (Keyword Planner). Rédaction d’annonces performantes (titres, descriptions, extensions). Extensions d’annonces et bonnes pratiques. Paramétrage des enchères : manuel vs automatique. Introduction au Quality Score.
Suivi des performances à l’aide de Google Analytics et des rapports Google Ads. Segmentation des campagnes pour optimiser le ciblage (géographique, démographique, appareils). Ajustement des enchères et des budgets. Exclusion de mots-clés négatifs. A/B testing d’annonces. Optimisation continue (amélioration du Quality Score, landing pages, extensions). Bilan de campagne, reporting, et veille SEA. Conseils pour rester à jour avec les évolutions de Google Ads.
Target audience
Responsables marketing, chefs de projet digital, indépendants, étudiants en marketing ou toute personne souhaitant piloter des campagnes publicitaires sur les moteurs de recherche
Prerequisites
Connaissances de base en marketing digital ou avoir déjà géré un site web
Loading...
Please wait a moment





























