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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise de Pinterest Shopping, votre boutique rate 40% des ventes potentielles via l’e-commerce visuel, alors que 80% des utilisateurs Pinterest effectuent un achat après un Pin produit.
Les e-commerçants non optimisés perdent en moyenne 12 000 € de CA annuel, avec un trafic qualifié réduit de 50% et un ROI publicitaire divisé par trois.
Cette faille stratégique érode vos parts de marché, menace la pérennité de votre entreprise et freine votre carrière face à des concurrents dominateurs.
Chaque mois d’inaction creuse un déficit concurrentiel insurmontable.
The Pinterest Shopping : Maximiser vos ventes grâce à l’e-commerce visuel training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Pinterest Shopping : Maximiser vos ventes grâce à l’e-commerce visuel training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Pinterest Shopping : Maximiser vos ventes grâce à l’e-commerce visuel training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Panorama de Pinterest en France et dans le monde, différences majeures avec les autres plateformes sociales, typologie de l’audience Pinterest, introduction à l’e-commerce visuel, étude de cas de marques ayant réussi sur Pinterest.
Connexion et paramétrage de son compte professionnel, revendication et validation du site, prérequis techniques pour les flux produits, création et organisation de ses premiers tableaux Shopping, bonnes pratiques visuelles, conversion des catalogues produits pour Pinterest.
Stratégies de contenu et calendrier éditorial pour Pinterest Shopping, gestion des épingles produits, campagnes sponsorisées Shopping, suivi des indicateurs clés (vues, clics, conversions), outils Pinterest Analytics, tests A/B, optimisation continue, introduction au SEO sur Pinterest.
Target audience
Professionnels du marketing, e-commerçants, responsables communication, créateurs de contenus et toute personne souhaitant développer une boutique sur Pinterest
Prerequisites
Maîtrise de base des réseaux sociaux et avoir un site e-commerce existant
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