Loading...
Please wait a moment
Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
Which format do you prefer?
30 free minutes with a training advisor — no commitment.
Loading available slots...
No-Code / Low-Code training in Leeds in November 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Professional Training training in Dallas in July 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Artificial Intelligence training in Raleigh in June 2026 with Learni. Certified, expert trainers, eligible for employer funding. Free quote.
Discover how design thinking training programs in March 2026 will equip innovation teams with cutting-edge skills for problem-solving, collaboration, and breakthrough creativity in a rapidly evolving business landscape.
Don't let this gap widen
Sans maîtrise de la personnalisation de l’expérience client, vos campagnes marketing diluent leur impact, générant des taux d’engagement 40% inférieurs à la moyenne sectorielle.
Les entreprises qui peinent sur ce point subissent un churn client moyen de 27%, équivalant à une perte annuelle de 12 à 18% de leur chiffre d’affaires.
Chaque mois sans stratégies affûtées multiplie les plaintes et expositions RGPD, avec des amendes pouvant atteindre 4% du CA mondial et un risque majeur de défection des équipes commerciales.
Votre position concurrentielle s’effondre, menaçant directement la croissance et la pérennité de l’entreprise.
The Maîtriser la Personnalisation de l’Expérience Client : Stratégies et Outils training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Maîtriser la Personnalisation de l’Expérience Client : Stratégies et Outils training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Maîtriser la Personnalisation de l’Expérience Client : Stratégies et Outils training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définition, historique et enjeux de la personnalisation. Evolution des attentes clients, état des lieux des technologies. Cas de réussite et chiffres clés sur la personnalisation dans l’expérience client.
Définir les données clés (démographiques, comportementales, transactionnelles). Outils et méthodes de collecte (formulaires, tracking, CRM). Exploitation éthique et RGPD. Structuration des bases de données clients.
Segmentation avancée et scoring. Personnalisation des contenus web, emails et offres commerciales. Personnalisation multicanale (site, mobile, réseaux sociaux, points de vente). Scénarisation et A/B testing.
Panorama des solutions CRM et marketing automation. Introduction à l’intelligence artificielle appliquée à la personnalisation (recommandations, chatbots). Intégration des outils dans l’écosystème digital de l’entreprise.
Définir et suivre les KPIs de la personnalisation. Méthodes d’optimisation continue. Cas pratiques : analyser les résultats et itérer les campagnes de personnalisation. Construire un plan d’actions post-formation.
Target audience
Professionnels du marketing, responsables commerciaux, chefs de projet digital, responsables CRM
Prerequisites
Connaissances de base en marketing digital ou gestion de la relation client
Loading...
Please wait a moment





























